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Rovi at NAB

Rovi will be at the National Association of Broadcasters (NAB) Show in Las Vegas, April 16-21.

Posted on April 1, 2016

At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating recommendations that are highly relevant and trending. Email us at: getconnected@rovicorp.com to schedule a meeting.

Event Details

What: NAB

When: April 16-21, 2016

Where: Las Vegas Convention Center, Las Vegas, Nevada

Rovi Speaker

Bruce Kasrel, Director, Product Marketing

When: Thursday, April 21, 2016

Where: S228, 11:30 a.m. – 12:00 p.m.

Data is transforming digital advertising (web, mobile, etc.) and that transformation is about to take hold in TV advertising. We showcase with real world examples based on live deployments with major networks and ad agencies how data-driven analytics are used in TV advertising and how to successfully implement TV advertising analytics in your environment. Specifically we cover: Challenge 1: How to set up an Analytics-based TV advertising system We will discuss the underlying structures of these new systems and how to set up workflows to successfully enable a TV advertising analytics system. We will cover campaign management, target indexing, and measurement aspects. Challenge 2: How to establish effective targets Implementing a data driven analytics system for TV advertising is a major paradigm shift for the entire ecosystem. Here we show how to target an audience using a variety of sources and how to incorporate programs without traditional ratings data into target sets. Challenge 3: How to measure success What are the best measures of success in this new paradigm? The GRP is just one metric. We show how to choose the right measurement mix.

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